AUDIENCE RESPONSE TABLE
THE NEW STANDARD IN INTERACTIVE GROUP TESTING
MMI-2 introduces the new standard in interactive group testing systems: the Audience Response Tablet (ART). Specifically designed with consumer research in mind, ART allows synchronous data collection. It is especially suited for Individual and group. Now participants can browse racks of clothing, tables of items, or rows of appliances while independently answering questions on their individual tablets or smartphones.
ART has the ability to create robust surveys utilizing a variety of question types (single and multiple response, dropdown menus, scale/sliders, text responses and ranking questions) and sophisticated program logic. ART’s user interface is intuitive and customizable with features such as “skip logic” where a custom path is created through the survey based on a respondent’s answer to a particular question. Pre-recorded high-definition images and videos can be shown individually on each tablet. Real-time results are available with ART Results which provides aggregated respondent results instantly to the moderator as well as “backroom” viewers.
All question types can be broken down into subsets based on previously agreed upon categories. Results are displayed in graphical formats (bar and pie charts). Daily summary reports can be provided throughout the study in Excel or PowerPoint formats. Final datasets are available at the completion of each study and can be delivered in SPSS and CSV formats.
ART is easy to program, easy to execute, and less expensive than traditional interactive group testing systems.