OUR CORE COMPETENCIES

  • Strategy & Planning – ability to define target audience.
  • Marketing Technology - creating the "new & different" in marketing research methods.
  • Reporting & Analytics - unified & centralized to assess all relevant data.
  • Customer Intelligence - the range of journey design, orchestration, optimization & execution whether in batch, near-real or real-time.

KEY DIFFERENTIATORS

  • Audience Response Tablet (ART) System
  • Dial Testing System
  • Key Personnel with Extensive Marketing Background
  • Extremely Strong customer Service
  • Expertise in Data Collection

QUANTITATIVE VS. QUALITATIVE STUDIES

  • We use quantitative market research to determine and predict attitudes, opinions and behaviors of a particular group based on scientific sampling. Essentially, it allows for totaling the group’s responses to arrive at statistically projectable data. Online surveys fall into this category.
  • We use qualitative research to reveal behaviors and the perceptions that drive them with reference to specific topics or issues. We use in-depth studies in small focus groups or one-on-one interviews to guide and support the construction of hypotheses. The results of qualitative research are descriptive rather than predictive.

OUR STORY

We understand that every job is extremely important, and our main goal is that every research project provides the solid information the client is seeking. It is also critical that every project is on time and stays on budget, and at MMI-2 we get that.

We pride ourselves on our fielding and data management skills, ensuring everything goes as planned. We are experienced enough to be able to anticipate a problem before it arises.

We firmly believe in keeping our clients informed on their project’s status and offer several options for receiving data reports. We can give you daily updates with numbers, “mini-reports” at scheduled intervals, direct access to the reporting functions of your survey or just the final reports. It’s your choice, just let us know.

We deliver the meaningful results you are looking for, in real-time, to make confident business decisions and drive change throughout your organization.

Our goal is to give the client exactly what they need, every time.

OUR CORE COMPETENCIES

  • Strategy & Planning - ability to define target audience.
  • Marketing Technology - creating the "new & different" in marketing research methods.
  • Reporting & Analytics - unified & centralized to assess all relevant data.
  • Customer Intelligence - the range of journey design, orchestration, optimization & execution whether in batch, near-real or real-time.

KEY DIFFERENTIATORS

  • Audience Response Tablet (ART) System
  • Dial Testing System
  • Key Personnel with Extensive Marketing Background
  • Extremely Strong customer Service
  • Expertise in Data Collection
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QUANTITATIVE VS. QUALITATIVE STUDIES

  • We use quantitative market research to determine and predict attitudes, opinions and behaviors of a particular group based on scientific sampling. Essentially, it allows for totaling the group's responses to arrive at statistically projectable data. Online surveys fall into this category.
  • We use qualitative research to reveal behaviors and the perceptions that drive them with reference to specific topics or issues. We use in-depth studies in small focus groups or one-on-one interviews to guide and support the construction of hypotheses. The results of qualitative research are descriptive rather than predictive.
photo4

OUR STORY

We understand that every job is extremely important, and our main goal is that every research project provides the solid information the client is seeking. It is also critical that every project is on time and stays on budget, and at MMI-2 we get that.

We pride ourselves on our fielding and data management skills, ensuring everything goes as planned. We are experienced enough to be able to anticipate a problem before it arises.

We firmly believe in keeping our clients informed on their project's status and offer several options for receiving data reports. We can give you daily updates with numbers, "mini-reports" at scheduled intervals, direct access to the reporting functions of your survey or just the final reports. It's your choice, just let us know.

We deliver the meaningful results you are looking for, in real-time, to make confident business decisions and drive change throughout your organization.

Our goal is to give the client exactly what they need, every time.