DIAL TESTING

“OUR MISSION IS TO HELP OUR CLIENTS BETTER UNDERSTAND PEOPLES’ PERCEPTIONS, ATTITUDES, BELIEFS AND OPINIONS, THEREBY ALLOWING FOR MORE STRATEGIC DECISION MAKING.”​

Utilizing 15 years of solid experience, MMI-2 provides state-of-the-art audience measurement tools used in market research and for meetings and events worldwide. Using wireless dials and tablet computers, we have the tools and expertise to meet your unique, individual needs. From start to finish we handle your meeting or research project. We will work with you in writing a script for your session, setting up the agenda for your meeting, and determining and acquiring the audio visual equipment along with handling all the technical aspects during your interactive sessions.

17247802-c6fc-42ec-92e2-960fc7af5f4eDial Testing Page A
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BENEFITS OF USING OUR DIAL SYSTEM:

  • Quantitative precision combined with qualitative flexibility.
  • The Dials are designed for simplicity and ease of use yet are tremendously powerful.
  • Honest answers to every question asked with each respondent having an equal voice.
  • Our Audience Response System allows for anonymity within the group and eliminates “group think”.
  • Tabulations of response data is instantly available to the client and to the moderator allowing for directed discussion.
  • The software provides Graphical, Crosstab and Quick Frequency reports.
  • Moment-to-Moment video testing (television ads, programs, presentations, speeches, live entertainment, etc.) allows for precise analysis showing exactly what works and what doesn’t.
  • MMI-2 International Research guarantees the lowest price and the best service available.

Focus groups are a form of marketing research used to gather opinions and attitudes from a target audience regarding certain products, services or concepts. A company may use focus groups to gather customer feedback on a new product or service, or a campaign may use focus groups to gather political opinions on candidates or ballot measures.

Below are the types of focus groups MMI-2 specializes in, along with the benefits of each type.

  • Dial Testing/AudienceResponse System
    • Dial testing offers quantitative precision combined with qualitative flexibility.
    • Dials are designed for simplicity and ease of use, yet are tremendously powerful.
    • Honest answers to every question, with each respondent having an equal voice.
    • Dials allow for anonymity within groups and eliminates “group think”.
    • Tabulations of response data it instantly available to moderator, allowing for directed.
    • The software provides graphical, crosstab ana quick frequency.
    • Powerful and popular Moment-to-Momenttesting.
    • Moment-to-Moment video testing of television ads, programs, presentations, speeches, live entertainment, provides material on a second-by-second basis, allowing for precise analysis, delivered in a convenient digital format.

The resulting moving line graph and superimpose it over the test material producing what we call an “overlay.”

Tablets /Audience Response Tablets (ART)

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Tablets /Audience Response Tablets (ART)

  • The ability to create robust surveys utilizing a variety of question types and sophisticated program logic.
  • Intuitive and customizable features such as "skip logic", where a custom path is created through the survey, based on an answer to a particular question.
  • Images and ideas can be shown individually on each tablet.
  • Real-time results are available, providing instant aggregated respondent results.
  • Question types can be broken down into subsets based on previously agreed upon categories.
  • ART is easily programmed and executed, and less expensive than traditional interactive group testing systems.
  • Good for individual, group and consumer testing.

Online Focus Groups

  • Online groups can be conducted with participants from a diverse geographical area.
  • Online focus groups can be organized in a fraction of the time required for face-to-face groups.
  • Online focus groups can offer a significant savings over face-to-face groups.
  • Online groups are good for personal or sensitive subject matter, partly because participants cannot see each other, and partly because they can answer privately, encouraging honest answers.