What works? What doesn’t?
Knowing the smallest details can help give you the answers you are looking for; that’s where our Audience Response Systems can make all the difference on Election Day. Is the right audience seeing the ad and is it having an effect on their voting habits? From focus and participation groups to one-on-one interviews and debriefings, our Audience Response Systems will help you gather honest feedback and opinions from your constituents, providing valuable marketing guidance. Whether a local issue, political polling or a presidential candidate, our Audience Response Systems have been used for more than twenty years to help win elections.
The details make the difference
- Learn what’s important to your target voters.
- Evaluate the effectiveness of television and radio ads.
- Gauge the strengths and weaknesses of your candidate and the competition.
- Test speeches, statements, debates, and issues.
- Examine the overall image of the candidates and
Getting your message across to your audience is important, but is the approach taking away from the communication of the message? Is the right audience seeing the ad? Does what they are seeing have an effect on their voting habits?
From focus and participation groups to one-on-one interviews and debriefings, our audience response systems are extensive and varied. Our systems will help you gather honest feedback and opinions from your constituents providing valuable marketing guidance for moving forward.