WHO WE ARE

For the past 8 years MMI-2 International Research has conducted all types of marketing research for a wide array of clients and companies. MMI-2 is highly experienced in conducting in-person surveys, online surveys, focus groups and one on one interviews. MMI-2 utilizes a wide variety of innovative technology and approaches, assisting with every stage of the research process, beginning with defining the research scope and approach, survey design, logistics and field work management, data collection and analysis, presentation of findings, and ongoing advisory services. Our strength lies in our use of research technologies, some brand new, some time-tested and some uniquely our own. 

GOVERNMENT CODES & CERTIFICATIONS

  • DUNS: 064674212
  • CAGE CODE: 70H51
  • HUBZone Certification No. 58828
  • MBE Certification No. 10983 – Oregon
  • ESB Certification No. 10983 - Oregon
  • SDB Self Certification – Oregon
  • Oregon dba Registry No. 133948091

NIPG CODES

  • 915-22 Communications Marketing Services
  • 918-76 Marketing Consulting
  • 961-53 Marketing Services (Including Distribution, Research, Sales Promotions, etc.)
  • 961-60 Political Opinion Surveys

TYPES OF RESEARCH

  • Political Opinion Polling
  • Public Opinion Polling
  • Jury Research
  • Consumer Product Testing
  • On Site / Online Surveys
  • Brand / Image Testing
  • Audio / Video Ad Testing
  • Demographic Research
  • Hispanic Research
World Globe

MARKETING RESEARCH TECHNIQUES

  • Following are the marketing research techniques we offer:

    • Dial Testing – Great for groups where everyone is answering the same question at the same time
    • Tablet Testing – Allows for skip patterns based on prior questions
    • Intercepts – A commonly used mode of marketing data collection
    • Public Opinion Polling - A human research survey of public opinion
    • Online Surveys – Questionnaire emailed to a targeted market
    • One-on-One or In-Depth Interviewing - a common qualitative research tool that tends to be more structured, requiring more active intervention from the moderator

PRIMARY NAICS CODES

  • 541910 Broadcast Media Rating, Marketing Analysis, Marketing Research, Political Opinion Polling, Public Opinion Polling, and Public Opinion Research Services

SECONDARY NAICS CODES

  • 541613 Customer Service Management, Marketing, Marketing Management & New Product Development Consulting Services
  • 541720 Business & Demographic Research & Development Services

PSC/SIC CODES

  • R422 Market Research and Public Opinion Services
  • SIC 8732 & 8742 Market Research

PAST RESEARCH SESSIONS

  • POLITICAL: 2008/2012 Barack Obama Campaign; 2009 Romney Acceptance Speech; California Proposition 32 Campaign; Ted Cruz ad testing;
    Medicaid in Michigan; Chicago Mayoral Election Ad Testing; California Ballot Measure HH: San Francisco Proposition F Campaign; California Proposition 55 Legalizing Marijuana; 2016 Presidential Debates
  • SPECIALTY AREAS: Game Show Network; ESPN; Planned Parenthood; Ford F150; Wells Fargo Business Concepts; Kodak Digital Frames; du Maurier Cigarettes; McGraw Hill; Beaverton School District; Boise Cascade Paper; Traveling Notary Public; USDA National Forest Service 1-on-1 Interviews

CORE COMPETENCIES

  • Strategy & Planning – ability to define target audience
  • Marketing Technology – creating the “new & different” in marketing research methods
  • Reporting & Analytics – unified & centralized to assess all relevant data
  • Customer Intelligence – the range of journey design, orchestration, optimization & execution whether in batch, near-real or real-time

PAST RESEARCH SESSIONS

  • POLITICAL: 2008/2012 Barack Obama Campaign; 2009 Romney Acceptance Speech; California Proposition 32 Campaign; Ted Cruz ad testing;
    Medicaid in Michigan; Chicago Mayoral Election Ad Testing; California Ballot Measure HH: San Francisco Proposition F Campaign; California Proposition 55 Legalizing Marijuana; 2016 Presidential Debates
  • SPECIALTY AREAS: Game Show Network; ESPN; Planned Parenthood; Ford F150; Wells Fargo Business Concepts; Kodak Digital Frames; du Maurier Cigarettes; McGraw Hill; Beaverton School District; Boise Cascade Paper; Traveling Notary Public; USDA National Forest Service 1-on-1 Interviews

CORE COMPETENCIES

  • Strategy & Planning – ability to define target audience
  • Marketing Technology – creating the “new & different” in marketing research methods
  • Reporting & Analytics – unified & centralized to assess all relevant data
  • Customer Intelligence – the range of journey design, orchestration, optimization & execution whether in batch, near-real or real-time
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DIFFERENTIATORS

  • Audience Response Tablet (ART) System
  • Dial Testing System
  • Key Personnel with Extensive Marketing Background
  • Extremely Strong Customer Service
  • Expertise in Data Collection

QUANTITATIVE / QUALITATIVE STUDIES

  • We use quantitative market research to determine and predict attitudes, opinions and behaviors of a particular group based on scientific sampling. Essentially, it allows for totaling the group’s responses to arrive at statistically projectable data. Online surveys fall into this category.
  • We use qualitative research to reveal behaviors and the perceptions that drive them with reference to specific topics or issues. We use in-depth studies in small focus groups or one-on-one interviews to guide and support the construction of hypotheses. The results of qualitative research are descriptive rather than predictive.